Effective sales and marketing strategy are the concurrent activities and events (sometimes called a buyer’s funnel) that lead customers to purchase and also retention.
Marketing is solely responsible for the first steps towards closing in on all sales, from creating brand awareness to creating a marketing plan and also generating a follow-up plan on leads.
Sales, on the other hand, focuses on the latter part of the buyer’s funnel, executing the marketing plan and also implementing the follow-up plan already created.
Sales can’t effectively run without common standards been set by marketing. Neither can marketing achieve all laid down objectives, both must share responsibilities for revenue generation.
In fact marketing’s top strategic objective aligns very well with sales, having that in mind, we come to the realization that marketing never happens overnight, we should also understand that marketing today is not just about using social media or mounting high billboards. There are so many other components that make up modern marketing.
By fully understanding that marketing is you, it is any deliberate approach you take towards making headway in your business. So, at every point in time, always integrate it with everything you are doing.
Always remember that marketing done well pays great dividends, I advise that you see marketing as an ally, not an adversary that can be held accountable for all the revenue generation.
You may want to know that after one sale is made, the relationship between the producer and the consumer shouldn’t come to a dead end.
You want to make your first sale and still have the opportunity of selling again, this is where customer relationship management and customer retention comes into play.
Many companies and sales professionals have failed to grasp the power of CRM to drive revenue.
Customer relationship management is a selling technique that helps drive performance to its peak.
In customer relationship management, there are certain skills every salesperson needs to learn.
First, you need to inculcate the spirit of listening into your being, you know listening happens to be the best form of defence against the sin of certainty.
You also want to ask strategic questions to draw out feedbacks and reviews from your customers.
Marketing and sales mastery are inevitable techniques for business growth.
Every step taken with this technique has the potential of unlocking more opportunities. Know what your customers expect of you at every given time.
And finally, read, read and read, make sure you catch up with every new trend in your industry.